Quillside Picnic
Max Barashenkov - Portfolio

The 2023 Recruitment campaign for Publix focused on the employer brand, positioning the retailer as a business that potential employees would want to be a part of based on its brand attributes rather than hard employee benefits.

I concepted, scripted, and developed an overall long form video, as well as being mindful of the need to create shorter, department-specific versions for retail, manufacturing, corporate, distribution, and pharmacy.